Vertebra

One-stop admin platform to help landlords, admin/ops teams & tenants manage their warehouses.

AuthorAuthor

Manuel Pozas & Diego Elizondo
July 11, 2023

Nearshoring is not just a passing trend; It's the real deal and booming in Mexico.

Do you know what's essential for all these companies? Warehouses to store their goods, but more importantly, a trusted partner to efficiently manage and administer their warehouses.

Let’s dive in!

Imagine This

  • You own or rent multiple industrial/commercial spaces essential to various verticals.

  • It’s always the same struggle - late payments, no payments, contract breaches, and asset mismanagement.

  • Additionally, you are overwhelmed by the extensive paperwork of managing your tenants.

  • We get it…being a landlord and administering multiple warehouses is stressful and time-consuming.

  • That's where Vertebra provides landlords and tenants a seamless solution to make their work easier.

Explain it like I’m five

Vertebra is a one-stop admin platform to help landlords, admin/ops teams & tenants manage their warehouses.

  • Their platform streamlines all warehouse digital and automated administration aspects, including payments, reports, data, asset management, maintenance, and invoicing.

  • They offer easy-to-use software that allows connectivity between landlords, admin/ops teams, and tenants, empowering them to manage, visualize, store, centralize, and document all their warehouse information in a single, integrated platform.

Businesses use Vertebra because they can focus on running their business, not their warehouses.

The ABCs

  • Industries: Proptech, SaaS (Software as a Service)

  • Headquarters: Mexico City, Mexico

  • Year operations started: 2022

  • Team size: 7

  • Stage: (Pre-seed - currently raising)

  • Investors: Private investors (F&F and Angels)

  • Accelerators: Latitud (participated in LF7)

  • Business model: B2B SaaS with freemium and basic paid versions (monthly subscription-based)

Other Players

Background Check

What we like:

  • New product offerings: Vertebra plans to expand into contract creation between landlords & tenants, offer financial services (upfront rents, rent insurance, among others), and brokerage services by creating a heatmap to buy, sell or rent warehouses.

  • Geographic expansion: The company plans to expand into other regions as they establish a foothold in the Spanish-speaking Latin American market. The company’s name and vision are global.

  • Nearshoring and e-commerce boom: You've seen the headlines. It’s an excellent time to be a digital player in the warehouse industry, and more so in the northern region of Mexico. Also, e-commerce is projected to have a CAGR (compound annual growth rate) rate of 13.69% in the country between 2022 and 2027.

  • Traction: Launched freemium version two months ago with 23 business users as of today (including Rappi, Enviaflores, Foodology, Justo, and Pari, among other notable e-commerce companies with a presence in Mexico) and launched basic paid version on May 15th with +38 new clients in the onboarding process.

Roadblocks:

  • Trust and Security: Dealing with sensitive data, such as financial information and legal documents, raises concerns about trust and security. Vertebra must prioritize data protection and establish robust security measures to gain users’ trust.

  • Pricing and Affordability: Pricing models that align with the budgets and financial capabilities of potential customers in Latin America will be essential. Offering flexible pricing options, including affordable plans for small and medium-sized businesses, can help attract more customers and drive adoption.

  • Resistance to change: Owners of warehouses in Latin America are primarily owned by older generations and bureaucratic institutions that may be hesitant to adopt new technologies.

The Architects

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