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Lizit 💻
Rent your office equipment in a few clicks

Gm,
according to CB Insights, VCs invested $415B during 2022:
United States: $198B
Asia: $111B
Europe: $81B
Canada: $81B
Latam: $7.9B
Africa: $3.1B
Australia: $4.5B
Where will latam be in the next 5 years? reply to this email with your answer.
Now, to today’s pitch!
Estimated read time: 1 minute & 9 seconds

IMAGINE THIS
Your startup is growing like crazy and you need more equipment for your team.
But you don´t want to spend a ton of cash, so you start looking for alternatives.
That´s when you stumble upon Lizit, a startup that specializes in renting out top-quality office equipment.
Digging the easy and hassle-free rental process, you select the equipment your team needs.
Before you know it, Lizit's team delivers and sets up the equipment on-site.

EXPLAIN IT LIKE I'M FIVE
Lizit is a rental marketplace for office equipment…
For clients, it provides an easy-to-use marketplace to rent everything your team needs.
It allows providers to drive their growth through Lizit’s rental hub improving their operating model, inventory management, and customer experience.


THE ABCs
Based in - Bogota, Colombia
Founded date - 2021
Team size - 22
Investors - Newtopia VC & Irie Investments
Raised - Pre-seed $0.75M
Industries - Rental, SaaS
Business model - B2B rental marketplace
OTHER PLAYERS

BUILDING IN LATAM?

BACKGROUND CHECK
The good stuff
-Cost effective: renting office equipment can be more cost-effective than buying, especially for startups and small businesses.
-Taxes: clients can usually deduct the full cost rentals from taxable income.
-Quality equipment: access to a higher standard of equipment, which might be too expensive for you to buy outright.
-Market: during 2020 the industry for renting this type of equipment was worth around $150 million in LataAm. By 2026, it is estimated to be worth $245 million even though less than 35% of the industry is digitalized and more than 85% is not insured.
Roadblocks
-Scaling: physical rental equipment is hard to scale. There has to be business operations near your office.
-Buying up-front: most companies preferred to buy their office equipment up front, instead of paying fees every month.
-Maintenance: keeping the equipment in good condition and addressing any issues that arise can be costly and time-consuming.
-Logistics: delivering and setting up equipment can be challenging.

THE ARCHITECTS
Daniel Botero Co- Founder & CEO
Samuel Acosta Arboleda Co- Founder & CPO
Jaime Andres Gaez Co-Founder & CCO


HEADLINES CORNER
Mexican neo-bank Vexi raised $8 million in a round led by Magma Partners.
US-based Latino-first bank Comun raised $4.5 million in a round led by SPC and FJ Labs.
According to New Stack VC, while the rest of the Americas has shown a decline in VC deals, Mexico has had an increase in the number of investments into startups.
HRTech startups Plerk and Minu merged. Plerk’s founding team to sell and merge with Minu to remain competitive and offer a more robust solution to its user base.
InDrive wants to strengthen its presence in LatAm.

FOUNDERS BOOKMARKS
Common mistakes latam founders make while scaling.
Tech funding tips in less than 5 minutes.
Top 10 subreddits to learn anything.
Discover how to use ChatGPT for e-commerce stores.

And that's a wrap! But don't worry, the fun doesn't have to end here. Keep the conversation going by following us on Twitter @latmstartups
Your take on this week's pitch?
💡💡💡💡💡 cool stuff
💡💡💡 meh - do better
💡 not interesting