Kodda 🧠

Develop and keep healthy lifestyle habits

AuthorAuthor

Manuel Pozas & Diego Elizondo
March 23, 2023

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Now, to today’s pitch…

Over 58% of people in Latin America and the Caribbean are overweight, with some countries like the Bahamas, Mexico, and Chile seeing rates as high as 69%!

That's a huge problem, but it doesn't have to be.

Estimated read time: 2 minutes 45 seconds

IMAGINE THIS

  • You wake up early, go to work, come home, and have dinner with the fam.

  • The next day you wake up and do the same thing over and over again…

  • When was the last time you gave yourself a minute to unwind, breathe, stretch, walk, to think?

  • We live in a fast-paced world where we are always busy… but that is just not the way life should be lived.

  • We need balance in our lives, which is why Kodda is being built to help you develop and track healthy habits in your daily life.

EXPLAIN IT LIKE I'M FIVE

Kodda is a mobile app that lets you develop and keep healthy habits.

  • All of Kodda's content is created and endorsed by experts in the health industry (nutritionists, physiologists, and trainers).

  • They offer a high level of customization, allowing users to tailor the app to their specific goals and preferences.

  • With Kodda, you can make small changes in your life that will lead to big results in the future.

THE ABCs

OTHER PLAYERS

BUILDING IN LATAM?

BACKGROUND CHECK

The good stuff

Social features: Kodda is on the process to incorporate social features that enable users to connect with others, share progress, and provide support, fostering a sense of community and motivation among users.

High demand: The global habit tracking app market reached a value of $8.7 billion and is expected to achieve a value of $19.6 billion by 2028, with a CAGR (compound annual growth rate) of 14.42% during the period.

Data insights: By analyzing user data, Kodda can gain insights into users' habits and preferences, which can inform product development and marketing strategies.

Growth: Kodda has achieved an impressive milestone of over 2,400 downloads in just 1 month since its launch; what’s most surprising is that it all has been good ol’fashion organic growth.

Roadblocks

Competition: While raising significant funding does not guarantee success, companies like Simple Habit, Headspace, Streak have raised hundreds of millions of dollars. And let's not forget the fact that the habit-tracking app space is incredibly crowded, which is going to make things tough for Kodda.

Monetization: While the app may offer value to users, it may be challenging to monetize the app and generate revenue. Finding a sustainable and profitable business model can be a significant roadblock.

User acquisition: Acquiring new users can be challenging, particularly if the app targets a niche market. The app must create an effective marketing strategy to attract and retain users.

THE ARCHITECTS

HEADLINES CORNER

EdTech Cometa raises $5 million in their seed round. Round was led by Kaszek, Homebrew VC, Reach Capital, 500 Latam, and Latitud.

Mercado Libre announced a $1.6B investment into Mexico over 2023. Funds will be used to scale fintech operations.

FOUNDERS BOOKMARKS

the best resources we came across this week... reading this will help you become a better founder, builder, or investor.

If you're looking to learn more about how Venture Capital works from within, then you won't want to miss Natalia Gonzalez Vela's blog, La Neta del VC, where she openly and honestly answers founders' questions regarding VC based on her experience as an investor at funds like SoftBank LatAm Early-Stage and Upload Ventures - check it out here!

And that's a wrap! But don't worry, the fun doesn't have to end here. Keep the conversation going by following us on Twitter @latmstartups