Kigüi 🥝

hey, did you know? latam represents close to 15% of the world's food waste.

yep, it’s sad, but there are people working on it.

time to get scrolling…

estimated read time: 1 minute 30 seconds

imagine this

• it’s that time of the week again, you hop in your car and head to the grocery store.

• strollin´ thru the aisles, you get to the yogurt section. you spot that fresh yogurt, that is just about to hit its expiration date.

• knowing about kigüi and that you are going to eat it before it expires, you decide to buy it to reduce food waste.

• take a quick snap of the receipt, and upload it to the Kigüi App.

• cash appears in your account, and you've just made the world a little better and your wallet a little fatter.

explain it like I'm five

Kigüi is an app that incentivizes people to purchase food that is close to expiring.

• supermarkets benefit from less food waste & more sales.

• consumers get rewarded with up to 60% cash back on their purchases.

• Kigüi receives a commission from the CPGs (consumer packaged goods) companies.

the ABCs

• industries: clean tech, food tech, sustainability

• headquarters: Buenos Aires, Argentina

• year founded: 2021

• company size: < 18

• users: +40,000

• operations: Argentina and Mexico

• amount raised: $0.70M pre-seed

• Investors: newtopia vc, lote capital, arpegio, eltrueno 

• business model: b2b2c (business- to business-to-consumer)

building in latam?

background check

what we like

• 🧠 consumer consciousness: around food waste has more than doubled to 72% in two years.

• 🌎️ problem: 17% of food that is produced is wasted and 1/4 of that waste is generated by supermarkets.

• 💸 roi: supermarkets that use Kigüi generated a 35% roi on food products close to expiration.

• 🤝 partnerships: latam leaders trusting kigüi: bimbo, sigma, ilolay, pepsi.

• 📊 market size: according to the founders’ food waste in stores, represents a $40B opportunity in latam.

roadblocks

• 🌊 trend: every day more people purchase their groceries online.

• 🕐️ time: people are lazy and in a hurry.

• 🛒 supermarkets: could start offering incentives on the spot.

the architects

• Mauricio Kremer: ceo, co-founder

• Maximiliano Dicranian: coo, co-founder

• Gonzalo Castro Pena: cto, co-founder

other players

• shopnet (upload tickets and accumulate points)

• flashfood (based in Canada and the United States)

• too good to go (based in Europe and the United States)

headlines corner

• Jokr shuts down operations in Colombia 2 months after leaving Chile.

• Companies founded by former employees of Rappi or where the founders have invested their resources.

• Marcelo Claure will dedicate his time and capital to invest in latam.

• Colombian proptech unicorn Habi obtains a $6.3M credit line.

• HealthAtom secures a $10M Series A to improve access to healthcare in Latin America.

• Argentinian compliance platform Celeri got a $2.6M seed round.

• Mendel acquires Te Facturo, Due to Mexico’s billing 4.0 requirement.

founder bookmarks

• how airbnb started (never give up) by Paul Graham.

• need help with your cold emails? check this guide by Sahil Bloom.

• 9 metrics you should absolutely know about your startup.

• navigating market cycles by Aaron King.

And that's a wrap! But don't worry, the fun doesn't have to end here. Keep the conversation going by following us on Twitter @latmstartups

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Your take on this week's pitch?

• 💡💡💡💡💡 cool stuff

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