Clix 📸

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Estimated read time: 1 minute 40 seconds

imagine this

• friday night, you and your friends go out to have dinner & drinks.

• food arrives, you take a pic and upload it to insta tagging the restaurant.

• it´s all fun and games for a while, then the check arrives...

• the good thing is you are a clixer.

• with Clix, micro-influencers get rewarded for showing off their experiences on Instagram stories.

explain it like I'm five

Clix is a discount marketplace for micro-influencers.

• they connect restaurants and brands with micro-influencers to promote their products on social media, and in exchange, get discounts.

• brands and restaurants benefit from organic shares on social media.

• micro-influencers benefit from discounts and promotions for uploading an Instagram story of the experience.

the ABCs

• industries: marketing, organic advertising

• headquarters: Monterrey, Mexico

• year founded: 2020

• company size: <18

• users: +8500

• locations: Monterrey, Guadalajara, Leon (cities in Mexico)

• amount raised: bootstrapped

• business model: b2b subscription based

building in latam?

background check

what we like

• 👨‍👩‍👧‍👦 community-driven: in the last years the trend of community-led startups has taken a leap. it looks like the trend is growing even stronger in the years to come.

• 🚀 influencer marketing: is valued at $16.4 billion, in 2021, the influencer marketing industry grew 42.3% year over year; plus, 2/3 of marketers plan to increase their influencer budget.

• 🔥 exclusivity: not everyone can be a clixer, to qualify you need to have some social media presence (1,000-10,000 followers). nano & micro-influencers create 60% more engagement than macro-influencers.

• 🤝 barriers: can enter other cities or countries without having to install offices elsewhere. everything can be done from their headquarters.

• 🌎 expansion to other markets: in the beginning Clix mainly offered discounts and promotions in restaurants, now they're strengthening their services to brands, gyms, beauty salons, franchises, etc.

roadblocks

• 👀 restaurants and brands: could start offering discounts on the spot, in exchange of a social media post.

• ⛓️ network effects: platform businesses rely purely on network effects, where the value of the platform increases if both end users increase. Clix has to expand with both users (clixers & venues)

• ⚔ competition: one of Clix's most direct competitors is also based in Monterrey. from what we know, there is no exclusivity between Clix and its clients.

the architects

• Paulina Rodriguez, CEO & co-founder

• Carlos A. Garza, co-founder

other players

• feek

• the fork

so why Clix: they have experienced significant growth in a short period, growing their user base from 1,000 to 8,500 in less than a year, and expanding to multiple cities in Mexico within two years. The company is now looking to diversify its client base and conquer new markets, positioning itself as a clear winner in the industry.

headlines corner 

• $195 million: the size of Sequoia's new seed fund.

• Colombian startup Rocketfy gets $2M in seed funding round.

• Global VC investment fell for the fourth consecutive quarter to a near two-year low in Q4 '22.

• Mexican financial health platform Zenfi raised $8.5M in a round led by Magma Partners.

• Microsoft confirmed it´s multibillion dollar investment into OpenAI.

• DILA Capital raised $115M for their fourth fund, focused on fintech, SaaS, edtech, e-commerce, proptech, logistics, and health-tech companies.

And that's a wrap! But don't worry, the fun doesn't have to end here. Keep the conversation going by following us on Twitter @latmstartups

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