Airbag

Performance software for transportation

AuthorAuthor

Manuel Pozas & Diego Elizondo
July 11, 2023

Road incidents is the 8th leading cause of death. Crazy right? Claiming around 1.3 million lives every year.

You know us… of course, we had to dig deeper to find someone working on a fix.

Let's jump right in!

Imagine this

  • You run your own business and have several trucks that are used daily for your operations.

  • Every year, the maintenance bills start pounding through your costs…

  • We are talking about your expenses in insurance, tires, brakes, oil, gas, engine, EVERYTHING!

  • Naturally, you start looking to cut down costs… but you realize that 99% of the solutions are focused on the vehicle.

  • So, if the solution is not in the vehicle, then what could it be? The driver!

  • And that's when you stumble through Airbag, the first driver management software.

Explain it like I'm five

Airbag is an app that encourages safe driving, rewards good performance, saves companies money, and prevents accidents.

  • The app tracks various driving behaviors, such as speed, phone usage, braking, and turning, and gives drivers points based on their performance.

  • Drivers can use their points to redeem rewards, such as scholarships for their kids, televisions, microwaves, and other cool stuff.

  • Airbag provides economic value to companies, incentivizes drivers to drive safely for safer roads, and contributes to the reduction of CO2 emissions.

For the first time, drivers want to be tracked!

THE ABCs

OTHER PLAYERS

Background Check

The good stuff:

Position: Mexico has one of the largest commercial vehicle (CV) markets in Latin America. With the expansion of its operations to Peru and Colombia in the coming months, Airbag will have a strategic advantage due to its location in key markets, which will allow them to tap into new opportunities and reach a larger customer base.

Traction: Airbag has +30 different clients and +1,600 active users, and 60% of their current clients are giving them more users over time.

Product Expansion: Can start offering car insurance to companies. They will have all the data on their analytics, which will help them make informed decisions on what rates they can offer depending on the company’s overall drive performance.

Everyone wins: With Airbag, companies can reduce costs and increase efficiency, while drivers are incentivized to perform at their best. Most importantly, society benefits from safer roads and fewer accidents.

Gamification: Drivers earn Airbag points based on their driving performance. The better they drive, the more points they earn, which they can redeem for rewards later on. This incentivizes drivers to drive well, which saves companies money and helps prevent accidents.

Roadblocks:

Culture: Customers may be hesitant to adopt new technology, especially if it comes at a cost. While it is clear that Airbag will save companies money, they still need to market and educate customers about the benefits of their technology to increase adoption since it is something new.

Regulatory hurdles: Depending on the region or country where Airbag operates, there may be regulatory hurdles or legal requirements that the startup will need to navigate.

User acquisition: Acquiring new clients can be challenging, particularly if the app targets a niche market. The app must create an effective marketing strategy to attract and retain users.

The Architects:

  • Adrian Trucios, Co-founder and CEO - Latitud Fellowship & Endeavor Accelerated

  • Raúl Davíla, Co-founder and CTO - AWS startups, 42 Silicon Valley, Dev.f

  • Pepe Beauregard, Co-founder and CIO - AWS startups, Ex-Paypal, Ex-Citibanamex

  • Alfonso Guzman, Co-founder and COO - Ex-Consulting, TEC de Monterrey, GSEA Mexico Winner

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